The Maclaren Handprint
The Maclaren Handprint
Safe Baby :: Safe Planet
A Handprint measures the positive impacts we can make simply by changing the way we do things, at home and at work. This doctrine is the inspiration for the Maclaren Handprint.
The Maclaren Handprint is rooted in Safety, invested in Sustainability, and driven by Advocacy.
Maclaren defines safety through critical analysis of the product lifecycle: Safe Production :: Safe Use :: Safe Disposal. Through the Maclaren Handprint program, Maclaren aims to mitigate its environmental impact and foster ethics in our entire Value System all whilst maintaining financial feasibility.
It is our responsibility to ensure that our products are made, distributed, and disposed of in a Safe and Sustainable way. We are committed to meeting the needs of the present without compromising the ability of future generations to meet their own needs.
As the leading global parenting brand, we feel that we should act as advocates for our primary Stakeholders: The Mother and the Baby.
By improving ourselves, we are leaving a positive handprint on the world around us. The Maclaren Handprint takes baby steps towards the greater mission for a sustainable enterprise and a safer planet. We will Measure our progress and report with Transparency.
We would be pleased to see our industry raise the bar and it is the only place where we would love better players than us.
Gregory Norris – Professor, Harvard University School of Public Health
Gro Harlem Brundtland, Former Prime Minister of Norway
World Business Council for Sustainable Development
Whole Foods Market, Inc.
The Maclaren Handprint Strategy
Safety :: Sustainability :: Advocacy
Conceiving and enhancing products to best serve the safety and wellbeing of the child
Acting with informed prudence
Maclaren Standards :: The industry benchmark for Safety
Global Standards :: Safety for all mothers and babies, wherever they are :: One Standard
To supplement product safety standards with human factor and environmental safety
“Safe Vehicle :: Safe Driver :: Safe Roads ↔ Safe Product :: Safe Operator :: Safe Standards”
Leading an examined life
Meeting the needs of the present without compromising the ability of future generations to meet their own needs
Renew / Reduce / Recycle / Review / Repair
Local communities that connect with our Value System
The principles of Value based Strategies, creating and sustaining superior performance:
Effectiveness [Do more with same cost and resource]
Efficiencies [Do same with less cost and resource]
Economies [Do less with less cost and resource]
Have a Voice
Speak out loud
Advocate positive change
Connect stakeholders and audiences with issues
Raise awareness concerning leading an examined life
Promote a value system that connects the external and internal worlds
Quantifying external impact on society through distinct and measurable indicators
Engage our stakeholders to support our safe initiatives
Support grassroots organisations and advocacy groups